A dental group in Bolton has been recognised for its wider contribution to the beauty industry.
Under founder and clinical director Dr Zuber Bagasi, Synergy Dental has been developing the range of aesthetic treatments on offer across their locations.
And their drive has been rewarded with the Dental Practice of The Year award at the first-ever North West Beauty Industry Awards, which were staged at the Mercure Manchester Piccadilly Hotel in front of the best in the business.
Professionals from a host of clinics, hair and beauty salons were represented at the city centre gathering, alongside doctors and dentists with an interest in the aesthetics industry.
Dr Bagasi said: “We’re incredibly proud that Synergy Dental Group has made such a big impact in the beauty industry. There has been a natural move from dentistry to aesthetics generally and the dental and beauty industries now work hand in-hand.
Our aesthetic dentistry is aimed at improving people’s appearance, using the latest digital work flows. As market leaders in digital dentistry, we have patients that travel to our clinics from all over the country as well as abroad. Our team have been trained in the developments in digital dentistry.
Facial aesthetic practitioners have been performing dermal fillers and anti wrinkle treatment for many years.”
The practice is well-represented across the borough, with clinics in Blackburn Road and Swan Lane, Farnworth, as well as a town centre clinic in Tenterden Street, Bury.
Their reach also takes in sites in Blackburn, Preston, Blackpool, Ormskirk and Birmingham.
Dr Bagasi added: “We design smiles and facial aesthetics that compliment each other, rather than looking at these two areas independently.”
He has secured a number of regional awards for his outfit, as well as being nominated as north-west young dentist of the year, and has also seen the business shortlisted for practice of the year honours.